Label Design, Visual Identity, 3D Visualisation.

Apocalypse Nutrition is a UK-based sports nutrition brand
owned by Active Sports Nutrition, one of the country’s
leading sports supplement distributors.
The brand identity is bold, playful, and rooted
in a stylised post-apocalyptic theme.

The project began with a full rebrand of their packaging
identity, starting with the flagship product, Zombie Juice 
a reformulated pre-workout featuring improved,
juicy flavour profiles. The new packaging needed
to communicate energy, flavour, and freshness,
while remaining visually consistent with the
brand's established tone.

Following this, I developed designs for a capsule
and tablet range. These required a more minimalist
and clinical approach, while still maintaining
cohesion with the broader product lineup.