CNP MR - Rebrand
Packaging Design, Packaging Rebrand, 3D Visualisation.
Completed as Head of Design for CNP Professional.
CNP MR is one of the brand’s longest-standing products,
with a legacy spanning over 15 years. Despite its strong
market presence, the product had not undergone any
significant visual updates in over a decade.
I was tasked with rebranding the packaging to align
it with CNP’s modernised range and reposition it for
today’s market. The new design introduces a vibrant,
flavour-focused aesthetic, incorporating updated brand
assets and iconography to ensure consistency across
the wider product line.
The rebrand was well received, reigniting attention around
a heritage product and re-establishing its relevance
in a fast-moving category.
CNP MR is one of the brand’s longest-standing products,
with a legacy spanning over 15 years. Despite its strong
market presence, the product had not undergone any
significant visual updates in over a decade.
I was tasked with rebranding the packaging to align
it with CNP’s modernised range and reposition it for
today’s market. The new design introduces a vibrant,
flavour-focused aesthetic, incorporating updated brand
assets and iconography to ensure consistency across
the wider product line.
The rebrand was well received, reigniting attention around
a heritage product and re-establishing its relevance
in a fast-moving category.










