CNP NAPALM
Label Design, Visual Identity,
Marketing Campaign
Napalm pre workout has been a legacy CNP
product for over 20 years, with an original
target market of runners and endurance athletes.
The aim of the rebrand was to target
a wider audience of crossfitters, gamers and average
gym-goers, alongside breathing life into the
artwork with a flavour-led appearance,
standing out against the competition.
product for over 20 years, with an original
target market of runners and endurance athletes.
The aim of the rebrand was to target
a wider audience of crossfitters, gamers and average
gym-goers, alongside breathing life into the
artwork with a flavour-led appearance,
standing out against the competition.



