Label Design, Packaging Rebrand, 3D Visualisation,
Launch Campaign.

Created as Head of Design at CNP Professional

Full Tilt V2 was a complete rebrand of CNP’s
flagship pre-workout, developed in line with a major
reformulation focused on improved flavour and
performance. With all-new flavours and upgraded
ingredients, the goal was to build a bold identity that
placed flavour and product benefits at the centre.

The updated packaging introduced a high-impact,
flavour-led visual direction, using vivid gradients,
layered textures, and refined iconography to
emphasise the product’s USPs. Print finishes included
holographic elements, tactile detailing and
sandpaper textures, giving the label a unique
physical presence and premium edge.

To support the rebrand, a new campaign was
rolled out across print, web, email and social, including 3D
renders, animated visuals and static assets, designed
to energise the launch and reintroduce
the product to its core market.

The campaign spanned across animated 3D product visuals,
a suite of static assets for social and web, POS flyers and fabric banners,
and a series of targeted email marketing campaigns, all designed
to build brand hype, drive engagement, and support
the product launch across multiple channels.