HIP-HOPS
Magazine Design & Identity
Crack open a beer and explore Hip-Hops
magazine, the go-to place to get your
monthly fix of beer news, brewing tips,
and exclusive interview with exciting
brewers from around the world. Featuring
incredible artwork, illustrations
and photography.
![](https://freight.cargo.site/t/original/i/5b4dd26425a981c645550a7313e6a6e55c9e61c6b59d79a2d80c8365b50842a1/Hip-Hops-Front-Back-Spine-low-res.png)
![](https://freight.cargo.site/t/original/i/3af98b1156690d9801d05e813e8cbf4d3a561e66274b94f79a1f91563af435d5/Hip-Hop-Cover.png)
![](https://freight.cargo.site/t/original/i/4e86cd10ab840325b16c924ae0531b382b3784ea35da628a594bcc82e96ab346/Hip-Hops-Holding-Cover.png)
![](https://freight.cargo.site/t/original/i/b59f7be0880d9578ade110a55fba7cfab6956a6e997183dec39d5daeac90e6df/Hiphop-contents.png)
![](https://freight.cargo.site/t/original/i/59c0a08a03edad24884f1146b3136570992c316fe1c33449cc084852bad680c9/hiphop-dutch-page.png)
![](https://freight.cargo.site/t/original/i/cb46b563219e7802259b247f3955c5ddbca0030f0a29968adbe22bac8c90c6c5/hip-Hops-orange-page-spread.png)
![](https://freight.cargo.site/t/original/i/cb2f895cb4641e5830062c4d2659eb195beeb4ea8bc068dac2decbb20541b827/Hip-Hop-BIPA.png)
![](https://freight.cargo.site/t/original/i/6a4e22c0c53aef320faea3f50deb95d0b48b941324790a4d4e1476734f47ea91/hiphop-double-writing-page.png)
![](https://freight.cargo.site/t/original/i/c11943c528c7de49d0be73bc08d846e99f8f1ee0a09482c4afb831a840c2b5b8/Hip-Hops-holding-1.png)
![](https://freight.cargo.site/t/original/i/4b2567eab6397fa49dda19bf6e23eb160ddda2cb48a687c08fe672243b6d11ec/HipHops-NeverStop-Page.png)
![](https://freight.cargo.site/t/original/i/66ff369108dbb4c8a2c55bf958992ffadfa35c8543b587c6513f6b93b887a065/HipHop-Pink-Page.png)
![](https://freight.cargo.site/t/original/i/7216e065bb2570419a5bb710386084a6037c290a5a71c17a8621e8f7deec91da/hiphop-craft-beer-page.png)
![](https://freight.cargo.site/t/original/i/49d77b3ec7d2c82f9adab148681bb246f6da26f65ff8eed985366eb7d38d8073/hiphop-last-page.png)
![](https://freight.cargo.site/t/original/i/f6555e7547d2196f791da7ae206e278d1355476e74ed1f8253f9534506c67fa5/hiphop-2nd-to-last-page.png)
The replacement of the ‘i’ in ‘HiP’ with a beer
bottle popping open, as well as the use of the
negative space in the ‘O’ in ‘HOPS’ to form a
pint glass both encapsulate the playful and fun
spirit of the magazine whilst exhibiting the
theme of beer.
![](https://freight.cargo.site/t/original/i/dda0b88f4e3e1745dc0936f8515814afa9d42431afc7df05551ffedf2204f1a1/Hip-Hops-Final-Logo-blue.png)
CCCloberintimesmooth typeface is ideal for
the masthead, providing a clear, relaxing
yet playful appearance appealing to the
target audience.
I printed and bound a prototype for the
magazine to take the design off the screen
and into physical form to get a real look
and feel for it.
The covers feature exciting illustrations
from artists and illustrators around the
world, issue one featuring French illustrator
Frank-Tom Haugomat. Issue two features Romanian
illustrator Robert Filip. Issue three features
Belgian illustrator Jenna Arts.
![](https://freight.cargo.site/t/original/i/76be7e3abd5f571e365c8898268a9b4f53463b08a770d487df14ace052172074/CoVER-2.png)
![](https://freight.cargo.site/t/original/i/7a45c6d1aaec903c2e359a7fc37bf9596bbd58eb1800c5a762257311252e4a00/CoVER-3.png)
![](https://freight.cargo.site/t/original/i/3f5e67b91991fea7215a5f8848e858478600b0c681c94fb0e149aa54d5105302/Cover-facedown-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/5badd78a88392677bdf239f7ebedfd5e76edbf30d8f30f94d1f7241cb95aa430/Contents-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/b9cb7aa5794f43db2a66fe4c5ad46861a6db16d809719d9fe334bc9c450135fa/Article-1-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/d39dc25845c04410dc00356bcd59833fc8634873ec72b638aca355c2c11749a4/Article-1.2-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/4456f55638a0d66bd0d0e48cb64fa5ca13f0e5df29ed10dd8fe5eebdce330144/Article-2-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/57160a23a812727331c1becc9ce4e94c2c2cfa5d541ec2872675d897819a778f/Article-2.2-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/7bcc10b4edea53485b4c8cc9b07e94c1fadc2c464629b5ea41755052b64eff92/Article-3-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/64465767dcd8bca73fca80d98ade0445e8c8c4f8a90a2ffbc4abf27cef1f52b8/Article-3.2-MOCKUP.png)
![](https://freight.cargo.site/t/original/i/effea53a6392aa7b138820edf8314df9bce25854a1318ffaadbfe347bb3243ad/HipHop-mag-mock.png)
![](https://freight.cargo.site/t/original/i/ef8c1a3a9df1907bb191036eb9a8f3ab09a912d43acd7aa238a74c6c6e39e80d/Paper-Coaster-Mockup-DEC22.png)
![](https://freight.cargo.site/t/original/i/404cc9c9e1d86440ea1d7614f20015f27ed7cdf8bcd1e6b466d3060b1e1a1850/Beer-mockup-rink-respon.png)
![](https://freight.cargo.site/t/original/i/2a321f646884aa666de715cfcbf0f241f1ac3084466d07d99683df1847c964ef/ezgif.com-gif-maker-7.gif)
![](https://freight.cargo.site/t/original/i/642d84f76fc4b87235c1e1b9bc702c03a9880d2c406c703a2e8dafcff531d76c/3D-icon-logo-1.png)
︎︎︎ Last Project
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