Nanea Surf Shop
Brand Identity, UI Design,
Moving Image & Typeface Design.
Nanea is a concept surf shop, located in Byron
Bay, Australia. The projects aim is to connect
with surf culture, whilst communicating
a relaxing yet fun, playful personality.
Bay, Australia. The projects aim is to connect
with surf culture, whilst communicating
a relaxing yet fun, playful personality.
A bespoke typeface was created, specifically with
the brands target market in mind. The glyphs
are created to appear bohemian whilst exhibiting
elements of surf culture.
the brands target market in mind. The glyphs
are created to appear bohemian whilst exhibiting
elements of surf culture.
The typeface ‘Iskra’ has been implemented to
support the primary typeface across the identity.
Iskras clean and clear, yet fun and friendly
personality helps connect the viewer to the
brands values whilst maintaining legibility.
support the primary typeface across the identity.
Iskras clean and clear, yet fun and friendly
personality helps connect the viewer to the
brands values whilst maintaining legibility.
The brands toolkit features a variety
of vibrant vectors utilising bold shapes,
contrasting colours and negative space.
of vibrant vectors utilising bold shapes,
contrasting colours and negative space.
Various positive hawaiian words run
throughout the brands identity to
further communicate the brands values.
throughout the brands identity to
further communicate the brands values.
